SEARCH ENGINE

Search engine traffic is without a doubt the best quality traffic on the Internet. Most people who are looking to purchase something on the Internet use search engines. Take a look at the following studies and see what we mean.

Berrier Associates conducted studies that prove the following:

1. Most people who spend five or more hours a week online, average about 71% of their time just searching for information. Other studies show that of the most common methods in finding a web site, search engines are the first choice of the average Internet surfer/potential customer.

2. 60-65% of the people surfing the net will select their information out of the top 10 matches on any given search. 20-25% will visit the sites ranking between 11 through 20. The remaining traffic will visit sites in positions 21 through 30 with sites after position sharing the last 3-4% of the remaining traffic.

3. Experienced surfers make far more purchases online than people who have only been on the net for a small period of time so it is vitally important that your site is on the top of that search engine list in order to prepare yourself to take those orders! Serious buyers always use search engines to find what they want to buy. A recent survey by ActivMedia Research found that search engine positioning was rated the #1 Website promotional method by Web site owners. This continues the trend first identified by WebCMO. The WebCMO study also noted that search engines were the most favored method for driving traffic to a Web site. The ActivMedia Research survey revealed the following results:

Web Site Promotional Methods Rated as Excellent/Very Good:

Search Engine Positioning 66%
Email 54%
Print Brochures/Collateral 42%
Print Catalogs 40%
Trade Shows 37%

Note: The study does not cite "search engine submission" as the most effective technique. That's because successful Website owners understand that submitting alone will not gain you significant traffic despite the false propaganda repeated on the Web and in the press. The participants in the ActivMedia survey understood that submitting to hundreds of link lists, award sites, and no-name search engines would not drive traffic to your site. It's your POSITION in the major search engines that will reap the greatest rewards. It should be noted that a majority of the Web masters surveyed had relatively small Web promotional budgets: $5,000 or less per year. This demonstrates that search engine positioning is perfect for the business on a limited budget. Does this mean that the big corporations don't care how they rank on the search engines? Of course not. Many of the fortune 500 are starting to wake up and realize that it's embarrassing if someone searches for say "IBM computer" and IBM does not rank near the top. The branch recognition and prestige achieved when your name appears at the top can be more valuable than the traffic it generates.

Simply put…SUBMITTING ALONE WILL NOT GET YOU GOOD RANKINGS! There are companies that offer to submit your site to over 1000 search engines but, what good is that if #1 only 15 of them really matter and #2 you don't get top ranking on those 15. Most of these services submit your site to a bunch of small-unknown search engines like college sites, private home pages and other engines that don't bring traffic. Get your site optimized to rank well with search engines and see the difference between just submitting and submitting a search engine optimized site.

We at Telcom can offer you a guaranteed plan to get your site listed in the top 20 positions of at least one of the major 18 search engines. Our guarantee is that if you are not listed in at least the top 18 positions of the following 20 search engines, within the first 60 days of submissions our service is free.

Here's how it works:

There is an initial fee of $950.00, which includes all of the following:

1. Optimization of (upto) 8 existing pages.
2. We will research the top keywords used on the net today for your industry.
3. 10 *doorway pages optimized using these top keywords.
4. Monthly reports of your sites search engine rankings/status.
5. Maintenance. Most sites will drop off some as new sites sign up so we resubmit your site every 3 months for one calendar year.
6. Re-optimization. Sometimes a page needs to be re-optimized in order to get the ranking desired. We will re-optimize the pages we've worked on (includes doorway pages) to get better results if needed.

Your site is guaranteed to get top ranking* on at least one of the major search engines using your keywords(s) or key phrase. This is a one time fee for getting your site top ranking* and is only charged once no matter how many search engines you get top ranking* on.

'Search engines are vital to your online business and we are here to help.'

*Doorway pages are in essence, any page that is optimized to rank well on a search engine. Since each search engine ranks pages differently, it's virtually impossible for a single page to rank well on all engines. For example, AltaVista may favor pages with 800 words on a page, where Excite might favor 400 words. In this scenario, there's no way to design your page to appeal to both engines' preferences. The solution is to create one page designed for AltaVista, and submit it to AltaVista, and a separate page designed for Excite, and submit that one to Excite.

These "doorway" pages act as alternate entrances to your site tailored to rank well on a particular engine, and for particular keywords. People doing searches will not always find your home page. Often, they will find you via a sub-page on your site. You've probably noticed this when you've done your own searches on the Web. In summary, a "doorway" page can be any page: Your home page, product information page, or a page introducing your Web site. There is nothing magically about doorway pages, except that it happens to have the proper number of words, keywords, and other variables to rank well. *Top Ranking is when your site makes it to the top 20 listings on a major search engine.